Socially Responsible Tea Brand 'Golden Tips' Unveils New Initiative
First published on Danik Bhaskar
Golden Tips, a premium tea brand from Darjeeling, has embraced numerous social and humanitarian initiatives since its inception. With a legacy of eight decades and deep roots in Darjeeling, the brand has always strived to improve the lives of the region's tea growers. Following the principle of the "Plantation + Auction Model," Golden Tips' expertise lies in sourcing, selecting, packaging, and marketing the finest single-origin teas, tea infusions, and blends. The company primarily operates through its 15 company-owned outlets and 3 franchise outlets in Kolkata, Darjeeling, Kalimpong, Gangtok, etc. Additionally, it caters to a wider audience through omnichannel marketing, including presence in select cities and airports through partner outlets, and the company's website www.goldentipstea.com, as well as online marketplaces like Amazon, Flipkart, etc. The company has also sent its premium teas to approximately 90 countries through its website and online channels in the past few years. Golden Tips also has a unique presence through distributors in Japan, Mongolia, Nepal, Bhutan, and China.
During the pandemic, the company stepped forward with integrity and fulfilled its social responsibility by providing free food and medical assistance to the poor and needy who were adversely affected due to the pandemic. Golden Tips has also been actively involved in various events such as marathons, Red Cross Runathons, seminars, International Tea Day, Independence Day, etc., and has served Darjeeling tea and snacks at various programs of the Chief Minister of West Bengal, Mamata Banerjee, from time to time.
In one such instance, Mamata Banerjee visited the brand's tea factory along with her family and media personalities. She enjoyed the tea on offer and appreciated the picturesque surroundings, cleanliness, and hospitality of the tea factory and the Golden Tips team. Earlier, the former President of India, the late Shri Pranab Mukherjee, also visited the Golden Tips tea factory in Darjeeling during his presidential tenure and enjoyed his visit. Union Commerce Minister of the Government of India, Shri Piyush Goyal, also visited the Golden Tips tea factory some time ago and enjoyed the beautiful surroundings, delicious tea, and interactions with the brand's team.
Recently, delegates of the international G20 summit visited the Golden Tips tea factory in Darjeeling and had a great time there. Dignitaries were served complimentary tea and delicious snacks. They were also presented with premium luxury teas in specially designed gift boxes.
Film stars, film directors, and singers from Bollywood, Tollywood, Kollywood, and other regional film industries have also graced various tea factories and events of the brand. Some international film directors have also shot their films in the picturesque outdoor locations of the factory premises, which offer breathtaking views of the majestic Kanchenjunga and the lush green Darjeeling hills.
